Marketing is a great major for students who are pretty clear on what they want to do with their careers, or at least have a passion for the subject. Not all business schools offer Marketing majors or concentrations, but there are some with really excellent Marketing programs. While a Marketing degree isn’t required to get into the field after graduation, it’s a great idea for those who know they have a passion for the subject as it’s a—well--marketable degree to have.
Penn
To no one’s surprise, UPenn’s Wharton School of Business is one of the best in the game for Marketing. It has an entire Marketing Department for interested undergrads. According to the school, the Marketing faculty is the most published in the world, making this program a juggernaut for students who are serious about pursuing it. They offer a very large selection of classes which range from Consumer Behavior to Principles of Retailing to Marketing for Social Impact and even Creativity.
U Michigan
Michigan’s renowned Ross School of Business doesn’t offer an explicit Marketing major, but they do offer broad coursework in the subject. Classes include Behavioral Research and Marketing, Business to Business Industrial Marketing and Marketing Management, among others. This is a good program for those interested in Marketing, as well as exploring other fields in the Business arena.
Georgetown
Georgetown’s McDonough School of Business is top-notch. They also offer a Marketing Area with well-respected faculty in the field. In addition, the Marketing Area incorporates seminars and lectures. Courses range from Consumer Behavior to International Marketing, Luxury Marketing, and Sports Marketing.
NYU
NYU’s Stern School of Business is one of the best in the nation. They offer a concentration in Marketing within the Business school. Prerequisites include Consumer Behavior, in addition to several high-level electives. Marketing courses within Stern range from introductory courses to Movie Marketing, Arts Marketing, and Liesure Marketing. s This is a great path for those interested in entertainment in particular. It’s one of the only schools we know of with a Business of Broadway course.
UT-Austin
The McCombs School of Business offers 10 different majors, including Marketing. Course offerings range from introductory courses to higher level seminars and from Marketing Policies to Corporate Governance, Influencer Marketing, and Sustainability.
Indiana
IU’s Kelley School of Business offers a major in Marketing. Prerequisites include foundational Business courses, as well as higher-level electives. They also offer a double-major in Marketing and Professional Sales, as well as a Digital and Social Media Business Applications co-major, and a Marketing minor. The school is also part of the Center for Global Sales Leadership, which is a good extracurricular for those interested in Marketing.
UNC Chapel Hill
UNC Chapel Hill’s Kenan-Flager Business School has an area of emphasis on Marketing Management and Sales. This is a program designed for those interested in brand management, banking, and financial services. Upper-level electives include Retail & E-Tail Marketing, Marketing Strategy, and Healthcare Brand Plan among others.
University of Florida
UF’s Heavener School of Business has a B.S. in Business Administration-Marketing. There is also a Retailing minor. Required courses include Consumer Behavior and Stats for Business Decisions, in addition to other electives. Additional courses and seminars range from Retail Management to International Studies.
Georgia
University of Georgia’s Terry College of Business offers a major in Marketing that emphasizes studies in Digital Marketing and Professional Selling. The school has a professional emphasis with a focus on getting students placed into relevant jobs at companies like Coca-Cola and Georgia-Pacific.
Wisconsin
The Wisconsin School of Business has 11 majors including Marketing. Student organizations include the American Marketing Association and Mu Kappa Tau. They boast Amazon, BP, and Google as key employers. The website says common career paths include market research, advertising, digital marketing, and sports marketing, among others.
Not every student knows what they want to pursue in college (and that’s okay). We find that Marketing hopefuls often know early on. If you think you might be interested in a Marketing major, we recommend aligning your classes and extracurriculars such that you position yourself a high school expert in the subject. Schools are looking to admit specialists, as opposed to hundreds of undeclared majors. You can always change your mind once you get in.
Need help honing in on a major? Call us. We’re great at helping students discover their academic passions.